Canal 13, Buenos Aires, Argentina
Artear / El Trece Television Channel, Buenos Aires, Argentina Brand Update Artear returned to us in 2008 for some new thinking, a refresh of the brand identity and a new brand architecture for their many subsidiaries. Because most people experience the identity during a broadcast, not in static form, the reinvented mark was built to be in continuous, elegant motion. For any necessary static applications, the symbol is shown frozen in mid-turn, literally a still from the animated version. Graphic guidelines in Castillian Spanish were also created to help Artear manage its complex brand across all its new properties.
You may also like
Calamos Asset Management
2011
CUNY Graduate Center Brand Identity System
2011
HealthQuest logo
2012
Toledo Museum of Art
2011
Hear US campaign
2011
NFF Nonprofit Finance Fund
2011
New York Public Library 100th Anniversary
2016
MercyFirst
2011
LIIF, Low Income Investment Fund
2011
Hillier Architects
2011