LIIF, Low Income Investment Fund

When it comes to creating meaningful opportunity for low-income people and communities, few non-profits have achieved as much as the Low Income Investment Fund. To give them a brand identity on a par with their achievements, while sublimating the “low” in their name, a new logo was designed based on their initials, then attached to a tagline that clearly states their benefits. To express growth plus the stability essential to the financial sector, a green to blue color palette were chosen. The sans serif letter forms rise in an upward progression from light yellow-green to dark blue to convey growth, while the dots and connecting crossbars reinforce support for individuals and families. For continuity with collateral items, the color scheme and logo elements were applied in playful ways to stationery items and folders.

You may also like

Punctuation
2010
Charles Square and Charles Square Hotel, Cambridge, MA
2011
New York and the Arts: A Cultural Affair
2010
Pride of Place
2010
Hotel Mia and Top of the Port Restaurant
2011
Hotel MIA, Miami
2010
Toledo Museum of Art, Signage Program
2011
Be in Berlin
2010
Which came first?
2011
MercyCorps
2011
Back to Top