Merck Brand Identity System

Merck Merck is one of the oldest pharmaceutical and chemical companies in the world, with activities spread across 200 companies in 55 countries. Decades of growth and expansion had resulted in a fragmented brand identity. To unify the public presentation of Merck and its divisions, there was a need for a clear, consistent brand architecture. A new system was created, allowing for interaction between an abstract symbol and a custom-designed corporate wordmark. The shapes within the logo suggest pills, tablets, petri dish, mortar and pestle, as well as the medical cross making reference to Merck's initial logo. The mark was designed by Audrey Krauss, designer at Chermayeff & Geismar Inc. at the time.

You may also like

Crane Paper promotion booklet cover
2014
George Washington's New York
2014
AIGA/NY @ 30 anniversary poster
2014
Conrad Hotels
2011
Alvin Ailey Dance Theater
2011
AGI Congress in Paris
2010
Centro de Convenciones de Cartagena
2011
A Nation of Nations
2010
Color Candles Holiday Card
2011
MercyCorps
2011
Back to Top