NBC, National Broadcasting Company

See a new article regarding the evolution of the NBC peacock: http://create.adobe.com/2017/8/25/what_you_can_learn_from_the_evolution_of_the_nbc_logo_.html A sleek, stylish, and strikingly simple peacock evolved from a detailed illustration into a forceful and flexible symbol. The colors of the logo represent the tonal spectrum of color television. Together, they symbolize the contribution of every member of the corporate family. Separately, they give each division a distinct, individual identity. The peacock and the NBC name offer quick, easy corporate identification and a bright, familiar face for every facet of the company’s business, whether on the air or on the road. Over 25 years later the Peacock remains as distinctive, identifiable and contemporary as when it was first introduced. The standards manual has eliminated any disparities in design style and ensured a consistent level of quality across NBC’s advertising, design and promotion departments.

You may also like

George Washington's New York
2014
Hear US campaign
2011
Toledo Museum of Art
2011
STOP AIDS
2010
Birmingham Museum of Art
2011
2016 Holiday/New Year's card
2016
New York and the Arts: A Cultural Affair
2010
Designer Engraver Exchange
2014
New 42nd Street
2011
The Lightbulb Idea
2012
Back to Top