When Time Inc. and Warner Communications announced their merger, the new company lacked a trademark. Warner was primarily concerned with entertainment, Time with journalism. So their common denominator needed to be much broader: looking and listening, reading and hearing, receiving and sending. The new logo was a pictograph combination of an eye and ear, the essence of communication. Originally associated with the corporate parent, the mark has now become the symbol for Time Warner Cable, one of the most profitable divisions of the corporation.