ACE, the American Cinema Editors, is an honorary society of motion picture editors founded in 1950. Film editors are voted into membership on the basis of their professional achievements, their dedication to the education of others and their commitment to the craft of editing. By allowing a visually precise art form to speak through typography and across a range of printed materials, web and promotional items, ACE’s identity advances the art and science of the editing profession and gives it instant recognition with a larger audience than its members.
The logo leverages the inherent equities of the letter “E” by reinforcing its visual association to the sprocket holes in 35mm film. Cropping the acronym ACE at both the top and the bottom suggests multiple frames and rolling credits on the screen, as well as the editing process itself. By softly bleeding the top and bottom edges, the logo appears to scroll back into space.
As an acronym, ACE offers lots of room to play. Adding other letters to the acronym to form such words as FACE, GRACE, CHASE, LACE, TRACE, EMBRACE, etc. introduces the potential for the identity to become a thematic window into the world of film. The acronym, thus, performs a larger role in the overall graphic system than just an abbreviation of the full name, resulting in a flexible design that works well in different contexts and media.